Dunkin' Donuts (2018)
About the project
Dunkin’ Donuts was looking for a media agency partner to help connect with consumers through a personalized media strategy in the complex and competitive world of quick service restaurants. The pitch team came up with an idea for a pitch theater called “My Dunkin’ Donuts Story”. I designed a PowerPoint Presentation and additional documents (face card and team bio book) and added personalization elements in to them. I was in charge of photo-shooting for each presenter with their favorite Dunkin’ Donut products and with a story about their memories of the brand to exemplify the agency’s own affinity with the Dunkin' brand.
Main responsibility
Art Director, Lead Designer, Presentation Design
Agency
Assembly
